Sunday, 9 March 2014

Ancillary Task Research

For my ancillary task I am going to create a digipack and a magazine advertisement. To do this I needed to research the necessary requirements needed to produce my digipack and advertisement for my music video and album.

Digipak

So a conventional digipak is typically made from a plastic outer case with a cardboard inner. It is usually opened in a gatefold way and inside consists or one or more plastic trays to hold the cd or dvd inside. Depending on how many panels a digipak consists of, either 4 or 6 being the most common or 8 being less common would depend on the layout of the digipak.

8 panel digipak template

                                                               4 panel digipak template
   
                                                               6 panel digipak template





Digipak packaging is used mainly for Cd's and DVDs and the packaging is less likely to crack or wear than jewel cases which record companies switched from using to digipaks. This meant Digipak casing grew in popularity among record labels and recording artists in the early 2000s.

I have also been looking at other artists digipak casings to get an idea for what should be included and how to layout my own digipak.

 










All these digipaks from various artists and record labels all also vary in templates however most features are the same. They all use images that relate to one another and for instance Rihanna uses a them of nature and flowers and bold, loud colours which also relates to the name of her album "loud". Also Christina Aguleria also uses a different theme "Bionic" the name of her album and the relation between the pictures used on her digipak. From this research it has helped me to develop more of an idea on the path and theme i want to use for my own digipak which will be explained in my blog of my digipak chosen images.


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